Intu supports the spatial objectives that underpin the vision as set out in the BCCS, especially in relation to Objectives 1 and 7. Maintaining these spatial objectives is of fundamental importance to the future of the Black Country - with respect to intu Merry Hill (iMH) this is borne out by the significant role it plays in the Black Country economy (as set out in our response to Question 7).

Intu supports the principle of focussed investment in the Strategic Centres (including Brierley Hill) (Objective 1); however intu is concerned that existing Policy CEN3, whilst supporting growth in the Strategic Centres, is preventing the change and investment it was meant to deliver, impeding on the ability to meet Objective 1. Policy CEN3 relates to iMH and was prepared in a very different economic environment and retail market (discussed in further detail at Question 68).

Intu also supports the principle of creating sustainable and convenient links between the Strategic Centres, existing and new communities and employment sites. Intu wishes to play its part in improving accessibility and connectivity to iMH and the surrounding area in line with policy objectives. However within the BCCS, policy CEN3 has placed unrealistic requirements on new development in this respect and, therefore, development hasn't come forward at iMH.

Any revised policy must be formulated to deliver investment in order to achieve the growth required and in doing so deliver the spatial objectives. Bearing in mind the Core Strategy was adopted in 2011 and the growth it was intended to facilitate hasn't occurred, the Council must now proactively drive and support development in line with the core principles of the National Planning Policy Framework (NPPF, paragraph 17, bullet 3). In this case, this means working closely with investors and developers, like intu, to formulate policies that enable them to bring forward viable development over the plan period, with greater confidence. The DY5 Business of Innovation Enterprise Zone will also assist in stimulating economic growth and development alongside planning policy within the Canal Walk (west of iMH), Waterfront and Archill (both north of iMH) and areas of Brierley Hill Strategic Centre.